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44

vitamin b3

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Soft demand (-17.3% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 16Conversion 87Competition 20Returns 99Price range 58Avg price 42Brand share 33Review moat 37Quality gap 50

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Good£4.94–£28.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.09

avg listing price — sweet spot $15–$100

Review moat

Okay2,849.93

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay£139K

£139K/yr · 126K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch