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vitamin b2
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,823.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.35avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.63–£22.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£101K£101K/yr · 69K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-7.3%90-day search growth — must beat 0% to launch