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vitamin a
Skip itPrices mostly outside the sweet spot ($2.91–$12.33) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Good887.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay£146K£146K/yr · 134K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.91–£12.33cheapest to priciest tracked listing — scored on the share inside $15–$100