29
vicks plug in
Skip itSoft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£105K£105K/yr · 66K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,542avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Growth
Bad-55.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.15–£13.33cheapest to priciest tracked listing — scored on the share inside $15–$100