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vegan protein powders
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.41avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great£8.55–£38.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£757K£757K/yr · 1.0M searches
Review moat
Good806.53avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch