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vegan collagen
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good653.54avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.15avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£7.35–£20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£145K£145K/yr · 153K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-30.8%90-day search growth — must beat 0% to launch