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vanilla essential oil
Skip itPrices mostly outside the sweet spot ($3.36–$10.93) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,270.64avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Market size
Bad£62K£62K/yr · 110K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.36–£10.93cheapest to priciest tracked listing — scored on the share inside $15–$100