47
vanilla candle
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,130.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£209K£209K/yr · 370K searches
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Price range
Okay£2.15–£20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-50.0%90-day search growth — must beat 0% to launch