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vaginal probiotics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.09avg listing price — sweet spot $15–$100
Price range
Great£7.10–£41.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£459K£459K/yr · 279K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,617.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand