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vaginal moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Good£708K£708K/yr · 407K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,041.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.47avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.84–£18.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand