48
urine test strips
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Market size
Good£767K£767K/yr · 642K searches
Review moat
Good1,130.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.24–£17.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand