55
unflavoured protein powder
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£22.89avg listing price — sweet spot $15–$100
Price range
Great£9.58–£66.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Market size
Good£339K£339K/yr · 230K searches
Review moat
Okay2,582.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf