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trying for a baby
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.03avg listing price — sweet spot $15–$100
Review moat
Okay3,917avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 84K searches
Price range
Bad£5.43–£15.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand