40
trip oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great412.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Market size
Okay£108K£108K/yr · 70K searches
Price range
Bad£7.61–£15.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand