49
tree of life
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good523.74avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Price range
Good£3.48–£28.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£78K£78K/yr · 239K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand