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travel contact lens solution
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£132K£132K/yr · 83K searches
Review moat
Okay3,504.81avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.17–£19.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand