55
tourniquet
Worth a lookShows low returns (0.4%), but soft demand (-11.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great317avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.03–£25.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£95K£95K/yr · 160K searches
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Growth
Bad-11.9%90-day search growth — must beat 0% to launch