59
toothpicks
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£509K£509K/yr · 790K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,087.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.62avg listing price — sweet spot $15–$100
Price range
Bad£1.52–£8.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand