45
toothpaste squeezer
Skip itPrices mostly outside the sweet spot ($2.93–$9.10) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,413.35avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 255K searches
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.93–£9.10cheapest to priciest tracked listing — scored on the share inside $15–$100