44
toothbrush covers
Skip itPrices mostly outside the sweet spot ($2.12–$7.58) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£198K£198K/yr · 386K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,004.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.61avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£7.58cheapest to priciest tracked listing — scored on the share inside $15–$100