45
toothbrush case
Skip itPrices mostly outside the sweet spot ($2.46–$8.64) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,064.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay£121K£121K/yr · 288K searches
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.09avg listing price — sweet spot $15–$100
Price range
Bad£2.46–£8.64cheapest to priciest tracked listing — scored on the share inside $15–$100