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toe separator
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good£407K£407K/yr · 722K searches
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,479.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.08avg listing price — sweet spot $15–$100
Price range
Bad£3.29–£8.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap