59
toe plasters
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+50.3%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,658.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 59K searches
Price range
Bad£2.02–£8.06cheapest to priciest tracked listing — scored on the share inside $15–$100