37
toddler vitamins age 2
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great153.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 72K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-55.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.53–£14.75cheapest to priciest tracked listing — scored on the share inside $15–$100