45
toddler toothbrush
Skip itPrices mostly outside the sweet spot ($1.05–$11.44) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.3%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£217K£217K/yr · 239K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad8,369.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.57avg listing price — sweet spot $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Price range
Bad£1.05–£11.44cheapest to priciest tracked listing — scored on the share inside $15–$100