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thumb tape
Skip itPrices mostly outside the sweet spot ($7.35–$15.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Review moat
Good749.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 59K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£7.35–£15.81cheapest to priciest tracked listing — scored on the share inside $15–$100