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thermacell refills
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.12avg listing price — sweet spot $15–$100
Review moat
Great292.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.7%90-day search growth — must beat 0% to launch
Price range
Great£6.31–£44.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£25K£25K/yr · 12K searches
Brand share
Bad100%top-5 brand share — brand-locked demand