61
teeth whitening
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£19.88avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£2.28–£42.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£275K£275K/yr · 342K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,951.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.6%90-day search growth — must beat 0% to launch