61
teeth whitening trays
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great£3.28–£53.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,080.39avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.29avg listing price — sweet spot $15–$100
Market size
Okay£119K£119K/yr · 131K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch