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tea tree oil
Skip itPrices mostly outside the sweet spot ($3.44–$9.89) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Market size
Good£691K£691K/yr · 638K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad11,026.62avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.50avg listing price — sweet spot $15–$100
Price range
Bad£3.44–£9.89cheapest to priciest tracked listing — scored on the share inside $15–$100