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sylk lubrification
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Price range
Good£6.50–£27.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£350K£350K/yr · 188K searches
Avg price
Okay£11.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,673.13avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand