51
swim ear
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($5.19–$16.46) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Growth
Great+81.0%90-day search growth — must beat 0% to launch
Review moat
Good850.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£54K£54K/yr · 36K searches
Price range
Bad£5.19–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100