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survival equipment
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible£35.29avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay£258K£258K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,832.22avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.95–£398.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.6%90-day search growth — must beat 0% to launch