35
suppositories
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible31.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£503K£503K/yr · 278K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,730.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.72avg listing price — sweet spot $15–$100
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.34–£8.13cheapest to priciest tracked listing — scored on the share inside $15–$100