50
strip wax
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,592.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.49avg listing price — sweet spot $15–$100
Price range
Okay£4.05–£22.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£50K£50K/yr · 52K searches
Brand share
Bad100%top-5 brand share — brand-locked demand