44
stress balls
Skip itPrices mostly outside the sweet spot ($4.91–$13.61) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£490K£490K/yr · 1.4M searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,449.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.91–£13.61cheapest to priciest tracked listing — scored on the share inside $15–$100