40
sterile gauze
Skip itPrices mostly outside the sweet spot ($1.73–$10.09) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good816.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Market size
Okay£122K£122K/yr · 123K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.91avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.73–£10.09cheapest to priciest tracked listing — scored on the share inside $15–$100