50
st johns wort
Worth a lookShows low returns (0.1%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Review moat
Good730.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.55avg listing price — sweet spot $15–$100
Price range
Okay£7.89–£20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£218K£218K/yr · 140K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-15.2%90-day search growth — must beat 0% to launch