50
spray plaster
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($4.25–$10.68) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Okay1,519.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Market size
Okay£194K£194K/yr · 224K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£6.73avg listing price — sweet spot $15–$100
Price range
Bad£4.25–£10.68cheapest to priciest tracked listing — scored on the share inside $15–$100