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sports tape
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good845.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 58K searches
Price range
Bad£1.77–£16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-52.5%90-day search growth — must beat 0% to launch