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36

spirulina and chlorella capsules

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A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 21Conversion 94Competition 9Returns 99Price range 13Avg price 34Brand share 26Review moat 67Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good838.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.03

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Market size

Bad£51K

£51K/yr · 43K searches

Price range

Bad£6.53–£16.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad89%

top-5 click share — a locked-up shelf