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spiky massage ball
Skip itPrices mostly outside the sweet spot ($3.09–$14.92) — this niche doesn't clear our bar today.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,161.96avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 102K searches
Avg price
Bad£6.39avg listing price — sweet spot $15–$100
Price range
Bad£3.09–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100