44
spacers
Skip itSoft demand (-18.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good588.62avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.14–£20.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.80avg listing price — sweet spot $15–$100
Market size
Okay£187K£187K/yr · 159K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-18.5%90-day search growth — must beat 0% to launch