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sp-6 ultra whitening toothpaste
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible27.75avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£28K£28K/yr · 24K searches
Growth
Bad-67.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.82–£13.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier