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sound asleep gummies by bettervits
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.47avg listing price — sweet spot $15–$100
Review moat
Good523.86avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.89–£28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£51K£51K/yr · 58K searches
Competition
Bad94%top-5 click share — a locked-up shelf