41
sore throat relief
Skip itSoft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Market size
Good£426K£426K/yr · 571K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,275.42avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.10–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.97avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-35.2%90-day search growth — must beat 0% to launch