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sonic toothbrush heads
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.9M£1.9M/yr · 814K searches
Avg price
Great£17.12avg listing price — sweet spot $15–$100
Price range
Good£5.53–£41.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,761avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand