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softpore adhesive surgical dressing
Skip itPrices mostly outside the sweet spot ($3.89–$7.03) — this niche doesn't clear our bar today.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,222avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 39K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Price range
Bad£3.89–£7.03cheapest to priciest tracked listing — scored on the share inside $15–$100