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soft toothbrush
Skip itPrices mostly outside the sweet spot ($1.38–$11.63) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Market size
Good£331K£331K/yr · 462K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,248.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Avg price
Bad£4.82avg listing price — sweet spot $15–$100
Price range
Bad£1.38–£11.63cheapest to priciest tracked listing — scored on the share inside $15–$100