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sodium chloride
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,225.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay£211K£211K/yr · 223K searches
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Price range
Okay£4.82–£18.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand